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Why is Big Media losing viewers? Because it sucks (Aaron Swartz: The Weblog)

Why is Big Media losing viewers? Because it sucks (Aaron Swartz: The Weblog)Is a damning verdict on US News channels and comes in the wake of the recent film about Fox News  which has had huge success as a DVD and is about to be shown in cinemas in the US. But this does not explain the rise of alternative news sources, such as blogs, in the UK as ITN and BBC News as well as Sky seem to be trusted outlets. Perhaps it is due to increased interest in subjective opinion supplementing mainstream news rather than superceding it. Blogs can lead you to news items that would never make the national news headlines because they were either too specialist or geographically specific or just plain daft and in doing so build up networks of trust?