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WalMart TV

Brandautopsy have an article on WalMart TV in which it is claimed that WalMart TV reaches 100m people in the US every week. Unsurprisingly advertisers are queuing up to buy time on their network especially as further research has stated that brand retention is 66% on WalMart TV compared to 24% on in-home TV. The authors of the article are highly critical of these figures but nonetheless the rise of screens in commercial space pumping out ads is obviously working. Shame.