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Podjockey

Link: Russell Beattie Notebook – Podcast Radio.

Russell may be on to something here.  I guess someone like the BBC could podcast their [talk radio] stuff [e.g. In Our Time] in a different schedule / stream to their ‘normal’ radio channels.  iPod users [and the far smaller podcast market] may consume audio media in different ways to the usual radio listener.  The idea of packaging up different podcasts and streaming them like a radio show kinda takes the control away from the user which is rather counterintuitive to me… but there’s something in it.  And we’re unlikely to get celebrity podjockey’s.