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Rowan


  Rowan 
  Originally uploaded by JamesB.

I really like the way in which Rowan have tried to take knitting to a younger audience. ‘Craft’ practices such as knitting have become much more popular amongst a younger audience – tapping into the idea of ‘making’ being an antidote to mass consumerism. I see a lot of similarities to the interest in hacking seen in the likes of O’Reilly’s ‘Make’ magazine.  One is just softer [and prettier].