Link: preloved // gallery.
Just found via pixietart is this great store in Montreal selling recycled fabrics as clothing under the moniker "preloved". How great is that? It’s damned expensive but I love this craftwork industry where so much care and attention is put into things. Like Thomas Mahon at English Cut, the Saville Row tailor, who has developed the ‘marketing as conversation’ model [inspired by Hugh aka Gapingvoid] to great effect. Niche providers like Preloved and English Cut are defining new business models. It’s interesting to see how they fare in this frontierland. My only gripe is that most of the examples I find are aimed at an elite, either finacial or digitally literate or both.