Comments on: BBC: secondary rights and its brand http://www.technogoggles.com/2005/09/bbc-secondary-rights-and-its-brand/ Fri, 30 Jul 2010 19:57:51 +0000 hourly 1 http://wordpress.org/?v=3.0 By: James Boardwell http://www.technogoggles.com/2005/09/bbc-secondary-rights-and-its-brand/comment-page-1/#comment-71 James Boardwell Fri, 09 Sep 2005 14:11:26 +0000 http://www.technogoggles.com/?p=134#comment-71 <p>Sure Frankie - but how do you get credit? how do you show the government, the regulators [so far, the board of directors] that you are performing well? that matters - otherwise your ability to judge sucess is limited and if that is limited then your potental argument for more resources or other models is limited. and as an ex-producer, it's kind of nice to get that recongition internally, as well as from your audience. </p> <p>and the brand is important to do the above, but also moving forward to enable a conversation with your audience. they need to know who to have a conversation with first!</p> Sure Frankie – but how do you get credit? how do you show the government, the regulators [so far, the board of directors] that you are performing well? that matters – otherwise your ability to judge sucess is limited and if that is limited then your potental argument for more resources or other models is limited. and as an ex-producer, it’s kind of nice to get that recongition internally, as well as from your audience.

and the brand is important to do the above, but also moving forward to enable a conversation with your audience. they need to know who to have a conversation with first!

]]> By: Frankie Roberto http://www.technogoggles.com/2005/09/bbc-secondary-rights-and-its-brand/comment-page-1/#comment-70 Frankie Roberto Thu, 08 Sep 2005 21:53:40 +0000 http://www.technogoggles.com/?p=134#comment-70 <p>Here's a question: why does the BBC care that users who view its content via third parties don't understand it as being produced by the BBC? Sure, from a politcal point of view, it's good to have the license-fee payers feeling they get value for money. But as a true public service broadcaster, the aim should be to get the content out to a wide audience.</p> <p>If people are viewing and enjoying your content, then it doesn't matter whether they give you credit or not.</p> Here’s a question: why does the BBC care that users who view its content via third parties don’t understand it as being produced by the BBC? Sure, from a politcal point of view, it’s good to have the license-fee payers feeling they get value for money. But as a true public service broadcaster, the aim should be to get the content out to a wide audience.

If people are viewing and enjoying your content, then it doesn’t matter whether they give you credit or not.

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