Jeff Jarvis makes reference to some Google bashing future where organisations rail against their shop front monopoly by taking their products away. That ain’t gonna happen as he says,
… Google is everyone’s front page. And, yes, that can make life difficult. Google kills brands; Google commodifies everything. But that’s not Google’s fault. That comes part-and-parcel with this new, distributed world where we control the entry to the content we want and where there is no longer a scarcity of content that lets a few big players control it and us. Wishing this weren’t so won’t make it not so.
It’s something of a paradox that this new distributed medium that is possibly the greatest democratising media in history where the many can speak to the many and make sure the few are accountable, is reliant upon commodification to re-distribute the distributed. It’s interesting to think that a truly democratic future may actually be offline, against current rhetoric and away from information aggregators and information commodification. On the subject of politics, Bruno Latour has put together a collection of thinkers to tackle what non-‘formal’ politics might be; a material politics of [excuse the obfuscating academic language] political assemblages – the things that make public, that allow for democracy. Worth a look.