instagram

Camp Origami


Camp Origami, originally uploaded by JamesB.

More here.

Camping. The surge of popularity for sleeping under the stars and getting closer to nature fits so well with the move toward inconspicuous consumption, our desire to get closer to a sense of ‘reality’, an affordable authentic, even an aesthetic. Hell, if Chang Mai is now a simulacra of what Westerners see as ‘Asia’ and as commercial and tacky as Weston-Super-Mare then where else do we go? Search ever harder for the unexplored or just turn the experience itself and what we make of it.

Camping has come a long way since Nuts in May and that parody of middle England in a sleeping bag where our national diffidence was so starkly exposed. Now camping reinforces our fair-trade credentials and our confidence in doing things for ourselves and creating our own experiences. This Origami set is perhaps very epitome of that back-to-basics do-it-yourself chic. Where next though? How far can this meme, this activity ‘go’?