This is one of my favourite ads. ‘Ad’ doesn’t really do it justice. It’s one minute of film. One of the reasons I think it works is because they’ve actually folded the perceived negative aspects of gaming such as violence and sex into positive virtues of life, experience and learning. In other words it ain’t [...]
Categories: Games,communication,marketing
My Tool Box April 2006, originally uploaded by geishaboy500.Link: marktd: Brands 2.0: Branded Utility – Jack Cheng There seems to be a belated realisation that comms planning is all well and good but you need to have something decent to communicate and that over time it gets harder and harder to be interesting and communicate [...]
Categories: communication,marketing,media
mail order, originally uploaded by JamesB. My uncle has been selling cloth by mail order catalogue now for over thirty years. the operation is a might slimmer now that it was all that time ago, as is he. He’s retiring soon. For those thirty plus years though he’s managed to sell cloth by text alone. [...]
Categories: business,communication,marketing
John Sanbourne has just talked through ebay express [which was news to me] at the [otherwise pretty disappointing] BTWEEN forum in Bradford. His slides should be on the BTWEEN site later. The development of express has been prompted by the market for ‘convenience’ purchases, instant gratification, rather than an auction, this is "buy now" [...]
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } Oily Bird, originally uploaded by olivander. I’m struggling with the mantra of digital strategists like Seth Godin who argues that we need to make things as simple as possible for people: We like [...]
Categories: marketing,socialsoftware,society
Sainsburys is to open GPs [doctors] surgeries in its stores. Are supermarkets taking their responsibility for creating a nation of lard-arses really seriously? This hasn’t been picked up much and I’m quite surprised it hasn’t. The move to incorporate Doctor’s surgery’s in store is obviously part of Sainsburys desperate attempt to make its stores competitive [...]
Categories: business,marketing,society
Tagged: shopping retail innovation
Thirty minutes into my daily commute this morning I realised that Edward Stourton wasn’t informing me of the news agenda on BBC Radio 4 but rather Chris Moyles was uttering inane gobbledygook. It took me thirty minutes to realise someone had reset the car radio from Radio 4 to Radio 1. Thirty minutes! There was [...]
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } 1950′s vespa scooter advertising image #2757(1), originally uploaded by culturesponge. Culturesponge has a series of Vespa adverts from the 1950s and 1960s which are really compelling. My favourite are a set of Modern illustrations [...]
I haven’t been able to shit straight lately for work pressure and family life. I’m a kinda of believer that you make your own time… you have the ability to slow down and speed up according to the activities you are undertaking. Quite what that means practically I’m not too sure. Quite how I convey [...]
Categories: Web/Tech,marketing,search,socialsoftware,society
The Lincoln Heights NC are all abuzz about this corporate graffiti Originally uploaded by Vidalia. Vidalia suspects Sony have been using graffiti to generate a some ‘street’ cred’. Large corporations using street art aesthetics to align themselves with the values of the younger generation is annoying, especially when you know it’s a marketing [...]