Cause and Effect Storytelling

A diagram of cause and effect where the concept of risk is implicit; a lovely way to sell investments as it brings out the game and sense of play. It would be interesting to draw out news events in a similar fashion, rather than most of the infographics produced for news, which more-often-than-not don’t tell… Read more

Feeling it…

Malcolm Gladwell has a wonderful article on the art of pitching and in particular the art of pitching as practised by the Popeil and Morris clan in the US in the mid-late 20th Century and epitomised by Ron Popeil, the man who invented the infomercial with products like the Showtime Rotisserie and Grill and the… Read more

Janus-faced

This is one of my favourite ads. ‘Ad’ doesn’t really do it justice.  It’s one minute of film. One of the reasons I think it works is because they’ve actually folded the perceived negative aspects of gaming such as violence and sex into positive virtues of life, experience and learning.  In other words it ain’t… Read more

Utility

My Tool Box April 2006, originally uploaded by geishaboy500.Link: marktd: Brands 2.0: Branded Utility – Jack Cheng There seems to be a belated realisation that comms planning is all well and good but you need to have something decent to communicate and that over time it gets harder and harder to be interesting and communicate… Read more

Mail order

mail order, originally uploaded by JamesB. My uncle has been selling cloth by mail order catalogue now for over thirty years.  the operation is a might slimmer now that it was all that time ago, as is he. He’s retiring soon.   For those thirty plus years though he’s managed to sell cloth by text alone. … Read more

Ebay: Designing for convenience

John Sanbourne has just talked through ebay express [which was news to me] at the [otherwise pretty disappointing] BTWEEN forum in Bradford.    His slides should be on the BTWEEN site later.  The development of express has been prompted by the market for ‘convenience’ purchases, instant gratification, rather than an auction, this is "buy now"… Read more

Friction

Oily Bird, originally uploaded by olivander.   I’m struggling with the mantra of digital strategists like Seth Godin who argues that we need to make things as simple as possible for people: We like things that are simple, not complex. Issues where we can take action without changing very much. If a marketer brings us… Read more

Big supermarkets are bad for your health – official

Sainsburys is to open GPs [doctors] surgeries in its stores.  Are supermarkets taking their responsibility for creating a nation of lard-arses really seriously?  This hasn’t been picked up much and I’m quite surprised it hasn’t.  The move to incorporate Doctor’s surgery’s in store is obviously part of Sainsburys desperate attempt to make its stores competitive… Read more

Moyles on My Space

Thirty minutes into my daily commute this morning I realised that Edward Stourton wasn’t informing me of the news agenda on BBC Radio 4 but rather Chris Moyles was uttering inane gobbledygook.  It took me thirty minutes to realise someone had reset the car radio from Radio 4 to Radio 1.  Thirty minutes! There was… Read more

Urbane Moderne

1950’s vespa scooter advertising image #2757(1), originally uploaded by culturesponge. Culturesponge has a series of Vespa adverts from the 1950s and 1960s which are really compelling.  My favourite are a set of Modern illustrations [as opposed to the iconographic pretty lady posters] of urban and rural life – positioning the scooter very much as a… Read more