Link: Etsy – Your place to buy and sell all things handmade. I’ve been toying with the idea for a while now of developing a means through which people can sell what they make. And ask for things for other, experts, to make for them. A kind of eBay for products that are handmade. It [...]
Categories: Web/Tech,business,design,marketing,research,search,society
The benefits of XML for me were in database [dynamic] driven content. I never took an interest in ecommerce applications. Until now. I recently came across some press releases from BASDA [the British Application Software Developers Association] which stated that a new XML standard had been created in agreement with house-builders and suppliers. Moreover in [...]
Link: Cash Usability – Signal vs. Noise (by 37signals). Picking up from this post on 37 signals around cash usability and the colour of Australian dollars being so much more effective as a design attribute than any figurehead in knowing how much cash you have in your wallet, I wonder if anyone is thinking around [...]
WOMMA is interesting – The Word of Mouth Marketing Association. Word of Mouth advertising – the kind of marketing as conversation thing that’s been doing the rounds for what seems like ages now and fits in neatly with the move to Long Tail blah blah, web as platform and even the Architecture of Participation – [...]
Link: Google takes ad sales to print | CNET News.com. via Gary Stein I’ve been a bit slow on the uptake about this one and hadn’t realised the potential of Google’s move into offline activity in terms of revenue generation. As Stein says: Satellite maps are cool and all, but this is where you should [...]
Link: MediaGuardian.co.uk | New media | Fancy a Kumars curry?. Later this month a website will enable customers to buy products such as a Martha Stewart-style The Kumars at No 42 book or Father Ted cards online. Thanks to the new terms of trade with the BBC, which gives independents the majority of secondary rights [...]
The Future Foundation are undertaking a new study of The Assault on Pleasure. They have apparently identified a new social trend away from the excesses in contemporary soociety. Blurb: A total of 30% of people in the UK (35% of under-24s) now agree that : Pregnant women found smoking in a public place should be [...]
How is marketing is adapting to the digital revolution and the effects of Long Tail economies? How can companies evolve to survive? Can ‘old fashioned’ business models offer any insight? These are the questions I’ve been pondering in the last few weeks. I feel I’m getting closer to working through them because I’m forcing myself [...]
I was with Paul [whose digital footprint is miniscule, he’s practically invisible. Get about more man!] the other night and we were trying to work through what ‘marketing as conversation’ meant to marketers. It’s tricky. The implications seem to be that the Long Tail marks the end of traditional marketing for many companies in the [...]
Good, if obvious, observation from Aleks Krotoski on the Guardian Games Blog from a games conference in Dundee: Women don’t play games because they perceive "gamer" as (and I’ll quote an excellent presentation by Mette Fairgrieve from the ITU in Copenhagen) "male, a young man or boy, antisocial, guzzling coke and pizza and lacking basic [...]