23 February 2006

Shhexy

I'm loving Shhexycorin. She's the most creative annotator of a parallel world we have. They say the best form of humour resonates because it's based on truth. Which makes this a fucked up funny world. Is this what satire is going to be for my kids...?

Flickr took down one of her photos recently. In the weboworld publishers get around the 'freedom of expression' issue by having house rules and by-and-large letting the users decide what is unacceptable. How would that play out with the cartoons of Mohammed?

22 February 2006

Documentary me

Timesnapper reminds me of the Paul Auster script 'Smoke' where this storekeeper goes outside his store everyday of the year at exactly 12 noon to take a photograph of his store front. The value comes through the existence of these images over time: each individual image is worthless. And that's obviously the value of Timesnapper. It produces images of your desktop every 5 seconds. I like the concept. The document of my day was, however, dull. It's only as good as you are.

What I want to know is that given that we're able to document our lives in ever more ways and soon to be 24/7 video, how are we to make sense of it? How do we package it for others? How do we make it, well, more interesting...? Please.

02 February 2006

Time Stuff

I haven't been able to shit straight lately for work pressure and family life.  I'm a kinda of believer that you make your own time... you have the ability to slow down and speed up according to the activities you are undertaking.  Quite what that means practically I'm not too sure.  Quite how I convey that to my employers I'm even less sure.

Rather belatedly I've found use in David Allen's book Getting Things Done [so popular it seems to have coined it's own verb acronym - "to GTD"].  Which allows you to do what it says on the book cover.  Mr Allen has got a lot of cred from the blogger world - which makes me wonder to what extent most blogger types are not actually hopeless organisers and ENTP types [like me].  But David's book works.  If you can spare the time to read it then do.  If you can't then take note - the big things to remember are:

1. List all the jobs you have to do
2. For every job describe each task needed to complete that job
3. For each task see if there are any actions that you are unable to do for any reason or which require other resources to complete - list them.
4. When you've finished a task / action then tick it off.

By identifying and then writing down specific actions you put things in the "hard drive" of your memory [allen's metaphor not mine] and are better able to concentrate on the actions in the uncluttered RAM of your head.  Simple stuff with potentially profound implications for your whole work / life balance.  Unless you get complacent after week one and go back to the world of cramming everything into RAM and going into meltdown again.  The book should come with electro-shock treatment to condition you into following his process.

And whilst I'm on the topic of organisation and time management I've been trying out Backpack and Basecamp [and all that clever 37 signals stuff] lately.  These products and ones like them sell you the potential to organise your life.  But from my experience they can't deliver on it.  Only you can do that.. Basecamp merely helps you to move things around more efficiently - it doesn't help you with what you're  actually moving around, mores the pity. 

In loo of a proper post the other things of late that have been stored in my off-site memory to come back to later are:

1. Time, again.  A discussion on Radio 4 the other day on short-termism got me wondering whether we could plan for generational change.  One comment about the way Daoism and its generational, long-term view has helped to culturally move some Asian economies to think about improving things for their children's children was quite profound.  Or I thought it was.  Could we do that?  Could we sacrifice our relative affluence and luxury knowing we were building the foundations for a better society?  I think it's unlikely but part of me believes that we can be sold the idea of hard work to make things better in this country and to move away from a privatised, individualised nation.  But it's a vision that lasts longer than a government term of office so it would require the political will which is quite another matter.  Some brands have managed to create a long term plan by clinging to a vision - perhaps politics and nationhood can learn from them?

2. A mish-mash [with apologies to Things mag].  Peta getting a lot of viral attention for their milk ad which had me really weirded out [i can think of no  English equivalent to sum my feelings up] / Business 2.0 talking about how Google will never conquer local search because small businesses need to be sold to, but I think this ignores the fact that readers are migrating away from bigs books in droves so local companies will have to adapt /  Awards - with Saatchi and Saatchi annoucing their world changing innovation awards - which were actually pretty cool - and Yahoo! annoucing their not as cool best websites award - which seems so lame now, so 90s - why not let users decide? / And I guess I'm also kind of miffed because Etsy didn't get into either award - I think they're quite brilliant - not least because they've cracked the problem of ordering handmade goods online: if you can't guarantee what you want is what you'll get from handmade goods - then package it and conceptualise it as magic - Alchemy. Surprise! Genius.   

16 January 2006

Stickrattling

George Orwell was generally spot on about most things.  Take advertising:

Advertising is the rattling of a stick inside a swill bucket

No argument from me there.   Which is why myself and Paul Stallard  have tried to deflect some of our own guilt from working in an industry that seeks to explore  exploit every habit and need [and create a few of its own] for mostly unscrupulous suits, under the auspices of being creative, by taking an 'ironic turn' and calling our new marketing blog stickrattling [Atom; RSS].  Expect swill for a while.  Swill that hopefully over time will produce huge fattened swine to slaughter and ... where i'm going with this metaphor?  Won't affect the posts here, mores-the-pity.  They'll keep coming, free of the need to contain marketing guff. 

note: thanks to Ben for hosting  :-)

29 December 2005

Looking ahead...


   
  Originally uploaded by JamesB.

I'm going away for a week or so.  2006 will be around when I'm back and I'll be further behind in reading and consequently trying to play catch up with the frenetic pace of change in the world of digital technology, 'consumerism' and marketing.

My resolution for 2006 is not to try and play catch up but to hold out a net with bigger holes in it [reduce the feeds, look around more] to see what gets caught and study it more closely.  Focus.  We'll see if this improves the quality of technogoggles any. 

Have a great New Year.

13 September 2005

Consommacteur

Nicolas Nova makes use of an interesting neologism, the  'consommacteur'.  French words just sound good don't they?  Paraphrasing Nicolas the consommacteur expresses the fact that the consumer is  now also the ‘actor’ or the producer of the system. What were different activities have now pretty much become one and the same - you add value to the 'system' with your activity.   It's an active word not unlike the bricoleur - a creative jack-of-all-trades [hacker?] - and I think it sums up our role in the creation of web2.0 quite well.  We're the ants building a pretty cool nest on the most part just through using dynamic systems from Amazon to Ebay, Flickr, del.icio.us, wikipedia etc.

06 September 2005

Me by Matt


  James Boardwell at OpenTech 2005 
  Originally uploaded by matlock.

Matt Locke took some great photos of some nerds at a recent techy conference.  I like the one of me.  Thanks Matt.

22 August 2005

The Long Tail for Heavy Business?

I was with Paul [whose digital footprint is miniscule, he’s practically invisible. Get about more man!] the other night and we were trying to work through what ‘marketing as conversation’ meant to marketers. It’s tricky. The implications seem to be that the Long Tail  marks the end of traditional marketing for many companies in the 'digital eocnomy' and therefore puts formal marketers out of work as 'advocates', 'evangelists' and filters for niche products become the marketers of the future. 

But as much as I’m a fully bought in club-class member of the Long Tail appreciation society, I often struggle to see how this sea change in the structure of the economy applies to some of the businesses I deal with day-in day-out. 

Let’s start with Builders Merchants [I’ve got lots of other examples which I may use in later posts, depending on the response from this one]. Nothing glamorous about Builders Merchants. They facilitate direct sales of things like drainage for developers as well as maintaining stocks on the ground to cover for missing, broken, stolen or smaller items. And sure, product ranges across a whole tract of different types of 'heavy' products [drainage, cement - 'heavy' building products] have broadened out and information about who is selling what is more open and transparent which works to suppress margins as merchants compete aginst each other to get the trade [though most information / dealing is done over the phone rather than online –  virtual merchants stores are a rarity for 'heavy goods'].

The internet is allowing near perfect information but the nature of the industry means that the stock by it's nature is bricks and mortar and consequently stock management is quite constrained.  Physical geography and the pricing and competitive structure means that economies of scale tend to reduce the number of suppliers - the economics of the Head are really tough and there are few benefits in the Long Tail to offer any profit hope . The Long Tail is very short. And actually, where you might expect merchants to build up relationships with their customers and develop these customers into the overall offering builders don’t ‘do’ chit chat, and specifiers don’t do much small talk either even less online, so price becomes the predominant factor pushing toward a concentration of suppliers.

So what is the learning? Can the Long Tail help us here? Are older, traditional businesses just further down the line toward a ‘marketing as conversation’ solution to a Long Tail issue… or does a different business model apply with it’s own concomitant marketing solution? It would seem to me that it's the latter but I kind of talked myself into a situation with Paul wherby I hinted at the former and now I need to work out if that's really the case :-/

Disclaimer: anything expressed in this blog is my own personal opinion and not necessarily that of my employer. Any dumb ass stuff is mine and mine alone.

18 August 2005

Recycled fashion

PrelovedLink: preloved // gallery.

Just found via pixietart is this great store in Montreal selling recycled fabrics as clothing under the moniker "preloved".  How great is that?  It's damned expensive but I love this craftwork industry where so much care and attention is put into things.  Like Thomas Mahon at English Cut, the Saville Row tailor, who has developed the 'marketing as conversation' model [inspired by Hugh aka Gapingvoid] to great effect.  Niche providers like Preloved and English Cut are defining new business models.  It's interesting to see how they fare in this frontierland.  My only gripe is that most of the examples I find are aimed at an elite, either finacial or digitally literate or both.

25 July 2005

Digital Divides and Potential Futures

Good to see the digital divide getting some airing of late.  Firstly The Observer showed that girls can be at least as geeky as boys, blowing the myth of a gender specific hot wired physiological need for all things tech and shiny.  Alice, Paula, Molly  and a world of others have been proving that for yonks.  And there were signs of  geekgirl too at OpenTech.  Though dominated by unkempt men there were a number of ladies there who outgeeked and outdressed the blokes, adding more than a touch of glamour.  Why are boy geeks so badly dressed? A subculture with a uniform that values black, more black, tired trainers and baggy shapeless t-shirts [and the odd kilt] is hardly one worth aspiring too.  They fill that much needed sartorial vacuum between gothdom and west coast hippy non-chic.

Secondly, the IPPR published its report on the digital divide on Friday.  Not half as interesting as girlgeeks, but it did tackle the future of British Society in a digital age. No mean feat.   I had high hopes for this report not least because Matt Locke has been one of the main consultants and he knows his shit.  And it does not disappoint.  Will Davies has written a very comprehensive and readable thesis which offers a vision of how we could modernise and move forward economically, politically and socially. 

The research done around the implementation of ICT and Britain's competitiveness came as a surprise to me, for no matter how much the UK economy is presently seen as strong relative to [a weak] Europe, we clearly have our work cut out:

The UK is currently ranked the fifth most  ‘e-ready’ economy in the world, judged in terms of its infrastructure, uptake of online services and e-government practices.12And yet output per hour in the UK is still twenty-five per cent lower than in the Netherlands, eight per cent lower than in Germany and eleven per cent lower than in France – countries that are ranked eighth, twelfth and nineteenth respectively for ‘e-readiness’.13This discrepancy between infrastructural and economic progress is a common feature of Britain’s current technological capacity.

Offshoring is one key issue - highlighted by Ben Hammersley - as is the threat of a productivity deficit.  Going to work in Sheffield everyday I pass an area that is being hailed as a innovation area - but all I see are Victorian factories with antiquated machinery.  Pockets of ICT implementation and innovation do exist but they are very much the exception. So how can we lower the barriers to implementation?

One way is to invest in the education and we have done, a lot. However, Will cites a British sociologist Neil Selwyn who has found that educational use of the internet is far lower than policy makers believe.  Does the idea of 'play' here become important?  Playing with this technology and becoming competent in its use and misuse is surely all helpful no matter what the actual content is... I think this is backed up by William's first 'modernising' economic 'principle':

The difficulty has been that technological innovation is tangible and looks like a solution, whereas social innovation (in management and training) is intangible and looks like a problem. It is absolutely essential that large organisations cease to view ICT as a form of innovation in its own right, and start to place it – and cost it – in its appropriate social context.

Excellent. Technology is itself not the answer, or solution to anything other than a dent in your balance sheet or bank account.  This is where the inherent 'social' nature of technology comes through.  It's what you do with this technology that matters - how you use it.  Having said that you have to want it in the first place - you have to aspire to want what it can potentially deliver... and for many it's just not delivering anything that they think they want or need.  Another stumbling block may be the level of knowledge that is perceived to be required to 'operate' in this geek world:

The important realisation has now been made that the digital divide is a symptom of economic inequality, and not a cause, and hence exclusion from technological networks tends to go hand in hand with a variety of other forms of exclusion. These include: low skills; lack of confidence in ICT use and general literacy; lack of informal technical support (i.e. friends and family with good skills); and lack of social reasons to use ICT (e.g. if one’s peers are not using email, for instance, then that removes much of the incentive to use it). For these reasons, it is not helpful to carry on viewing the digital divide in isolation from other forms of exclusion.  Yet it is worth noting that cost of telecommunications does not represent the biggest barrier to usage. Low-income households spend only £6 less per month on communications technology than the UK average, but are still less likely to have home internet access. Equally, age remains the biggest determinant of whether someone is likely to use ICT. What we need to assess is when access to technology ceases to be a consumer good, and becomes some form of civic entitlement

Ah, civic entitlement.  When does not being part of the information superhighway start to affect your ability to partake in democracy at whatever level.  Well, I think that world is not too far away.  However, trying to persuade people that active democracy is worth paying for is another matter even if it is only 6 BPS per month. 

However, as Will goes on to argue the ways through which democracy is played out are changing.  It's becoming more interesting, more public.   That's a public with a lower case 'p' though and there's the rub.  In an age of abundent media you get a proliferation of people talking but the conversation remains relatively private - community based at best rather than being truly Public with a capital 'P'.

If these conversations and communities are going to have any effect, any 'bite', then some sort of marriage or regulation is, argues, Will, necessary.  So what is community? 

We all occupy both place-based and non-place-based communities. The former are otherwise known as neighbourhoods, while the latter tend to be cultural phenomena, such as sporting affiliation, religion, and professional networks. Class plays an important part in which one is more important to us, with middle-class people tending to be more mobile and having more long-distance social connections than working-class people. Wealth tends to result in a weaker relationship to place, or at least to a single place – evidently elites are still dependent on exclusive ‘hubs’ in which to meet face to face. However, even those who are strongly embedded in their own neighbourhood will have interests and contacts beyond those geographic confines. These are what might be called ‘communities of interest’: networks, associations or groups that are defined culturally rather than geographically. 

Wow.  A whole library of sociological thought reduced to a paragraph!  Community, in other words is not one thing - it comes in all shapes and sizes.  Consequently Will urges some caution in championing some of the early adopter communities as models for a civic realm.   We need to get the mass of people up to speeed first otherwise we'll not have a democracy at all but a bunch of geeks talking amongst themselves and this forms the first of the social principles:

1: Democratic structures should not introduce more technological interactivity than the constitution can sustain democratically.

The second principle cut to the need to get more marriages of communities, to get people conversing out of their private realm and into the public one...   

2: e-democracy should draw people into the public realm, not collapse the public realm into the home

[because] ICT is often most effectively integrated into our everyday lives when it enables us to avoid engaging with institutions, strangers or public spaces

This is, I think, particularly important.  Too often I see people presuming that there is something inherently interactive, democratic or community spirited about new technology and this is a dangerous myth. 

Anyway the report up to this point was spot on.  But as I read on to the other principles [and you should read them] the idea of regulation comes to the fore.  It's inevitable that some form of regulation would be required I suppose but my idea of what that might entail was old school.  Will is new school judging by this example of what new forms of 'regulation' could mean:

The BBC should develop a BBC Franchise, whereby social enterprises can apply to borrow a variant of the BBC logo, and have BBC content (in particular, news) syndicated to them under the Creative Archive licence. The best vehicle for a franchised BBC outlet would be the forthcoming Community Interest Company model.

Cool!  And this offset some of the recent criticism the BBC has got about it's community based approach to the future from the likes of the Newspaper Society.

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